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Babolat Pure Drive Tennis Racquet, 2018

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Babolat Pure Drive Tennis Racquet, 2018 (Model #101334)

THE NEW PURE DRIVE: PURE POWER, PURE SENSATION
Babolat reinvents the iconic Pure Drive with the revolutionary 2018 model. Featuring a new look and new design, this powerhouse racquet also integrates a new technology for more sensations while maintaining its legendary power. 
For this new generation of the iconic Pure Drive, Babolat extended the legendary power on every shot that competitive players have come to expect form theis racquet, while offering the best possible feel through  unique management of vibrations and unrivaled comfort. Two key innovations make it possible: FSI Power and Cortex Pure Feel. 
FSI POWER: Optimal power on each shot
Players need to sustain power in any situation against every type of opponent. The new Pure Drive includes an optimized FSI Power string pattern and new diamond grommets to provide a larger sweetspot. The result is maxiumum power on every shot, even when off-centered. 
CORTEX PURE FEEL: Unparalleled Sensations at Ball Impact
Babolat’s Cortex vibration absorption technology provides useful information to players, bringin sensations closer to the hand. Developed in partnership with SMAC (a French aerospace company), the new Pure Drive features an evolution of the Cortex technology, now called Cortex Pure Feel, featured on last year’s frames.
This new version brought back the blue coloring, but a more electric version than ever before: “This blue symbolizes speed and power. We also selected it because we know that its color and brightness changes in different light. Some may feel that the previous model wasn’t inventive enough, so our goal was to modernize the origins of the Pure Drive. The blue is part of the Babolat origins and in every design element, we want to differentiate ourselves from the competition. The challenge is to propose a design that is in harmony with the benefits of the racket.”

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