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Stella McCartney, Adidas and #ThereSheGrows- Apparel with a Cause

April 7th, 2019 by Do It Tennis

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Adidas has been collaborating with Stella McCartney since 2005; creating chic, fashionable and functional work-out attire including her Adidas by Stella McCartney tennis apparel line. According to StellaMcCartney.com, her partnership with Adidas “follows the Better Place Program, which aims to guide and encourage the creation of more sustainable products, without compromising functional and quality performance.”

Stella’s #ThereSheGrows Campaign

#ThereSheGrows is another one of McCartney’s projects that aims to preserve and protect the environment; specifically with this campaign, the goal is to save the Leuser Ecosystem.

The Leuser Ecosystem is located in Sumatra, Indonesia; an area of ancient tropical rain forest that covers more than 6.5 million acres. Its vegetation is an important source of oxygen and is home to 105 mammal species, including rhinos, tigers, elephants and the endangered Sumatran Orangutan, 382 bird species and 8,500 plant species. Currently, 4 million people depend on this endangered forest for oxygen, food and their livelihood.

To raise awareness and drive donations to Canopy, an environmental non-profit organization dedicated to protecting the world’s forests, species and climate.  The #ThereSheGrows campaign starts with dedicating a tree and a special message to someone, and then ask another person to do the same. McCartney dedicated a tree to her mother and then nominated Gwyneth Paltrow to keep the chain going. If you check out Stella’s Instagram page, you can see all the other nominees who planted a dedicated tree including Drew Barrymore, Justin Timberlake and Jimmy Fallon.

Parley for the Oceans

Keeping her products environmentally friendly, Stella McCartney’s new Spring tennis apparel collection, offers pieces created with yarn made in collaboration with Parley for the Oceans. Yarn from Parley Ocean Plastic™ is made from recycled waste intercepted from beaches and coastal communities before it reaches ocean. The floral look of this collection is not only fashionable on the courts but gives a nice environmental feel to the line.

Do you think McCartney’s #ThereSheGrows campaign and new eco-friendly apparel products will help her cause? Join the tennis conversation at Facebookor Twitter and Instagram!

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